Dr Caroline Vincent has over 20 years of experience in developing business information, analytical and forecasting models in the healthcare sector.

She has an MBA from INSEAD and a PhD in biology.

Infoceutical understands that the end user wants intuitive, easy to use tools even when sophisticated modelling techniques are used in the background.

This is a non-exhaustive list designed to give you a flavour of the capabilities of Infoceutical:

• Patient based models used for portfolio review, prioritisation of R&D projects and acquisition
• Consolidation tools for analysing brand forecasts across countries. Developed for more than 20 brands to fit the strategy of each franchise
• Forecasting models to create simultaneous forecasts of generic molecules at pack level. Useful for financial evaluation of baskets of multiple molecules across multiple countries
• Pipeline drug models including mathematical modelling of penetration curves, probability assessments of revenue and NPV and scenario management tools
• A Key Account Management tool. Used to assess and compare the potential of hospitals and to measure brand performance against competition
• Sales target models. Used to set representative annual targets, based on the modelling of multiple indicators, and to distribute and to adjust
  monthly targets